Missouri Highway 36 “The Way of American Genius” carries more than 9,000 vehicles past the Marceline exit each day (approximately 4,500 in each direction). To help drive tourism into Marceline, especially from travelers who may not yet know about our Walt Disney connection and the many unique offerings in our town, the Marceline Tourism Committee has been working on getting a billboard on the highway for several years.

The closest available location for an eastbound-facing billboard is the old digital sign just before our exit, which has been out of operation for several years. Robert Schmitt of Schmitt’s Building and Rental Center agreed to rent us space on the billboard, securing the eastbound-facing side where we’ve installed a large vinyl wrap billboard, covering the old, out of operation digital panels. The rental cost is $150 per month, paid annually ($1,800), and the cost to print the vinyl wrap is estimated at $1,000, plus the cost of installation – bringing the project cost to around $3,000. The installation is expected to remain in place and provide consistent visibility for approximately three years.

The Marceline Area Chamber of Commerce and Downtown Marceline have financially contributed to the project, helping to welcome visitors along Highway 36 to stop by for a visit, and to help support our local economy.

While both organizations are committed to promoting Marceline, we’re inviting local businesses to join us in this effort through cash donations. Any financial support will help us cover the annual cost of the rental, as well as the replacement cost of the vinyl wrap when it’s needed. The goal is to attract more visitors, stimulate local commerce, and ensure Marceline remains a vibrant and thriving destination for local and regional visitors, as well as Walt Disney fans from around the world. Together, we can make a lasting impact on our beloved town.

If you’re interested in contributing, please contact us, or send a check with the memo “Marceline billboard”, payable to Downtown Marceline, 207 N. Main Street USA, Marceline, MO 64658.

Interesting Facts:
According to MoDOT, the Average Annual Daily Traffic (AADT) going EASTBOUND past the Marceline exit on Highway 36 is 4,750 vehicles. Here’s the breakdown: